Have We Written our Crisis Communication Plans Yet?
Posted by: Tom Keefe, in General, IABC, communications, podcasts
CommaKazi Speek Podcast Show 8
Interview Date: May 2, 2007
A follow-up interview with crisis communications consultant Gerard Braud, taking a closer look at crisis communications planning two weeks after the Virginia Tech massacre.
No, we haven’t started summer reruns yet…this is a 12-minute follow-up conversation with a crisis communications expert who has helped many organizations prepare for the worst–and has seen firsthand how the lack of crisis planning can be as devastating as the crisis itself.
Braud shares some important ideas–including why text messaging isn’t the “answer” in a crisis like the Virginia Tech shootings. He also provides a glimpse into the presentation he will make this June in New Orleans at the International Conference of the International Association of Business Communicators.
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