Melcrum Publishing has launched its entry into the social networking sphere. The Communicators’ Network now joins Ragan Communication’s MyRagan as the two social networking sites for communicators that offer free access to colleagues across the globe to networking, discussion forums, blogging, resources and more.
While the two sites will invite comparisons, I’m going to wait a bit to see how The Communicators’ Network is received in terms of member signups and participation. I’ve participated in MyRagan for some time now, and separately have offered some suggestions to the people behind Melcrum’s product. I’ll have little trouble comparing and contrasting the two sites. Yes, there are some contrasts; these are not mirror images of each other from a cookie-cutter approach to site design.
Some great discussion already has surfaced within the communications blogosphere regarding how the emergence of these social networking sites may impact professional associations such as the International Association of Business Communicators (IABC) and the Public Relations Society of America (PRSA).
Now that the game is on, that picture should become clearer.
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