If you’ve seen any of the trailers for the third movie in the Jason Bourne series, you’ll know that “The Bourne Ultimatum” promises a big heap of the ingredients that made the first two movies successful: Action, drama and mystery. It also includes a strong dose of paid product placement, just like so many modern movies.

As an employee of VW Credit, Inc., the finance subsidiary of Volkswagen of America, that paid product placement is okay in this case–because it led to me and 500 coworkers enjoying a pre-release viewing of the new Bourne thriller Thursday night in a Chicago suburb. Several VW vehicles can be spotted throughout the movie–including a lot of action involving an Audi and a VW Touareg 2 in a climatic chase scene near the end of the movie. Without spoiling the movie, let’s just say that the vehicles’ residual value (resale value) after the chase dropped significantly. That Jason Bourne must pay high insurance premiums.

It was fun to sit with my wife and coworkers and look for VW products, while enjoying one of the best movies released so far this summer. I would rate this installment on par with the first Bourne movie (The Bourne Identity) and well above the second (The Bourne Supremacy).

This entry was posted on Thursday, August 2nd, 2007 at 9:56 pm and is filed under General, communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.