Consider me the proud parent of a spankin’ new website devoted to Social Responsibility (SR) communications. Actually, I’m one of several “parents” of the SR LINK, a website created by volunteers of the International Association of Business Communicators (IABC).

The SR LINK website offers resources and online conversations to advance the knowledge and skills of communicators within the field of SR. Sponsored by IABC, this site is meant to “LINK” us as we:

• Learn about SR and the communicator’s role in shaping organizations’ SR strategies, policies, practices, and communications
• Inform community members regarding SR resources we or others have developed or found helpful: tools, best practices, lessons learned, and case studies
• Network with other communicators through online conversations

And perhaps best of all,

• Know we all are making a difference – by advancing the role of communicators in this important field and in bringing best practices to the organizations with which we work.

That final bullet point is perhaps the most important to me. When Mike Zimet asked whether I would be interested in contributing to this project, I didn’t hesitate to sign on. SR isn’t my primary area of expertise; I have an interest in SR because the end result is that people around the world benefit.

I will continue to do anything I can to help SR programs and the people who devote so much time, energy and money to seeing those programs succeed.

Now I’m asking you to help. Visit the SR LINK and see whether you find ways to contribute a comment, an article, a case study, or something else. The website will remain viable and beneficial only if others join. And when I say “join,” the investment is minimal. We don’t charge money, we don’t require you to register, and we certainly don’t limit participation to any group.

Let me know what you think. We are very excited about the launch of the site, and we know that, just as with a newborn baby, the labor at the front end is only the beginning of the work ahead!

This entry was posted on Thursday, April 2nd, 2009 at 5:30 am and is filed under blogging, communications, IABC, Social Responsibility. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.