Click this link to hear an 8-minute “Quick & Dirty podcast” that I recorded on June 8, 2009 at the IABC 2009 World Conference at the Marriott in San Francisco.

This podcast was recorded following a presentation by Lynn Patterson, director of corporate responsibility at RBC Financial Group, Ontario, Canada. Lynn’s presentation, “The Suite Spot: Transforming your corporate responsibility report into a communication suite,” included ideas for moving away from a focus on corporate responsibility reports so that communicators instead can provide a “suite” of communications tailored to key audiences across appropriate media.

Our discussion covered the reasons to move in the direction of CS communications suites, examples of how it is done at RBC, and the possibly surprising thought that CSR departments may one day disappear–but the work won’t.

The IABC World Conference has featured some terrific SR-related presentations. Come back to read and hear more as the conference continues.

(cross-posted on the SR LINK web site)

My first unofficial IABC 2009 World Conference event took place on Friday over buffalo wings, onion rings and drinks at the Fourth Street Bar & Grill at the Marriott. There, Mike Zimet and I thanked IABC IT staffer Isaac Chapman for the yeoman’s support he provided for the launch of SR LINK.

On Saturday morning, I joined a group of about a dozen IABC volunteers and three IABC staff members for a community service project. The beach cleaning went very well, although I couldn’t believe how many nails, screws and pieces of broken glass I scooped out of the sand around two firepits on the beach. People burn pallets and furniture there, and the nails and screws fall into the surrounding sand. You really don’t notice it when you would look at the beach (which is lovely).

Then we got back to the Marriott in time to freshen up a bit before embarking on a two-hour walking tour of San Francisco. I chose the Union Square / Chinatown tour, and was so impressed by the knowledge and enthusiasm shown by the two SF Chapter leaders, Molly Walker and Janet Bailey. One treat was to walk by the new IABC headquarters. I’m looking forward to sneaking over there for a quick visit sometime during the next couple of days.

The conference officially kicks off tomorrow, and I’ll do my best to capture some of the hightlights from the sessions I attend.

If you didn’t come this year, I’m telling you that you will be sorry!