What are the links between effective communication and a company’s profitability? In this YouTube video interview that I recorded for IABC/Chicago using its Flip camera, Jill Folan, a senior communications consultant with Watson Wyatt Worldwide, shares some findings and insights gleaned from the firm’s “2009 Communication ROI Study Report.” (The report itself is available at this link.)

The interview was conducted just two weeks after the study results were released, at a Dec. 15, 2009 lunch event organized by IABC/Chicago’s professional development volunteer staff.

Folan was interviewed by IABC/Chicago member Julia Winn, who also created the video.