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Real Nashville Music at the Bluebird Cafe

Tom Keefe — Thu, 17 Feb 2011 02:38:47 +0000

A week ago, I spent part of my first evening in Nashville listening to some fine local music. I was in town to participate in the IABC Leadership Institute. I don’t want to offend anyone, but I wasn’t anywhere near The Grand Ole Opry, either physically or in choice of music genre.

Instead, I was at the Bluebird Cafe, experiencing music performed in the round by four singer-songwriters based in Nashville. It was exactly what I had hoped it would be: Authentic acoustic music played and sung by the people who wrote it.

Nashville attracts talented artists who hope for the break that could lead to a recording contract from one of the many recording studios lining “Music Row,” on Eighteenth Street, a few minutes from the hotel where I was staying.

This particular evening, a friend and I settled into what appeared to be the last two open seats in the small restaurant/bar, and I was immediately captivated by the words, melodies and vocals of the four singer-songwriters: Jon Troast, Holley Maher, Robert Kelly and Perrin Lamb.

According to the Bluebird Cafe website, “Early shows at the Bluebird usually feature the best up and coming songwriters. They may not have a lot of hits yet, but you will see a great show.”

That I did! It made me think of nights during the late 1970s and 1980s spent at The No Exit Cafe in Rogers Park on the north side of Chicago. That tiny place with the eclectic decor and great hot drinks featured famous people like Steve Goodman in the 1960s, as well as fledgling songwriters like me on open-mike nights in the 1980s.

There is something calming about sitting in a crowd of music-lovers, as one by one, talented singer-songwriters share song after song. At one point, the crowd was invited to sing along, and the camaraderie and revelry was like a strong musical hug.

That was night #1 for me in Nashville. What a memorable start!

Songs performed by Nashville songwriters

The Importance of Staying in Touch

Tom Keefe — Tue, 14 Dec 2010 21:25:06 +0000

Every year at this time, I hear from people who, because of the holidays, feel the urge to connect with me and others in their lives. Sometimes we haven't communicated in months; sometimes it's been years.


I hope that you feel that urge to connect with other communication professionals, and that you register for tomorrow's Holiday Networking Reception at Maggiano’s in Chicago. (For the sake of transparency, I have to admit that I have a conflict and won't be there.)
Networking is one of the benefits of your IABC membership, and this session will provide some practical advice from Matt West, Vice President, Insidedge, as well as the opportunity to dust off your networking skills. If you are a newer IABC member, or a more "seasoned" member who hasn't been active in a while, this is a great event to attend. Register here.
Nearly a decade ago, I learned the importance of maintaining a professional network. I was downsized when the declining economy dried up revenue and forced employers to cut staff. Sound familiar? The same thing happened only a couple of years ago, and this nation still has a large unemployed pool of workers.
Back in 2001, I wasn't active in IABC or any other professional organization. I figured that with my experience and skillset, I could find a good job fairly easily, all on my own. Sound familiar? I hope not!
I quickly formed a job search and support group with other unemployed members of my local church. Three weeks after being let go, I was talking with that group in a coffee shop when one of the other members interrupted me, exclaiming, "Someone just flew a plane into the World Trade Tower." I remember my response, "That is sad, but we can't do anything for that pilot now…we have to get jobs!"
It was Sept. 11, 2001. 
The nation shut down in large part that day, and for the next several months was not in a hiring pattern. I went through the next 2 1/2 years either collecting unemployment or working temporary jobs for about $15 per hour. I tried to start a one-person communication company, but struggled mightily.
In 2004, a form of networking gave me some hope. My pastor asked me to speak during worship one Sunday about how congregation members had supported my family financially, emotionally and spiritually during our struggles. After one of the services, a man walked up to me, handed me his card, and said that he was looking for a communication professional. I got an interview, and eventually, the position.
One of the FIRST things I did with my first paycheck was to rejoin IABC. I later went through the IABC Accreditation program to become a certified Accredited Business Communicator (ABC). Since then, I've been strengthening my professional network at every available opportunity. I've spoken at communication conferences and meetings to build my professional resume and credibility.
I hope that you see the value of networking, and will take action today to strengthen your professional network.

(Cross-posted on the IABC/Chicago website)

On my way to giving the ‘Gift of Communication’

Tom Keefe — Sat, 04 Dec 2010 10:52:22 +0000

I’m driving downtown this morning to participate in the first “Gift of Communication” event offered by the Chicago Chapter of the International Association of Business Communicators.

IABC/Chicago members will use our experience and skills to make a difference in the Chicago metropolitan area. We’re joining IABC chapters throughout the world in offering the “Gift of Communication” program sometime this year.

The “Gift of Communication” program connects IABC chapter members with local not-for-profit social service agencies that need communications counsel and tactical support, and that don’t have resources to address those needs by themselves.

The IABC/Chicago “Gift” program is being led by long-time IABC member, Greg Gordon, senior vice president, research and strategy at L.C. Williams & Associates LLC.

We’ve teamed with United Way of Metropolitan Chicago, which has linked us with six local not-for-profit organizations.

During the “Gift” session, members will spend two hours working in small groups with agency representatives, providing communication advice and support.

The six agencies that we will support include:

1. Cambodian Association of Illinois (www.cambodian-association.org)

Mission: Cambodian Association of Illinois enables refugees and immigrants from Cambodia residing in Illinois, especially those in metropolitan Chicago, to become self-sufficient, productive participants in American society while preserving and enhancing their cultural heritage and community.

2. Chinese Mutual Aid Association (www.chinesemutualaid.org)

Mission: Chinese Mutual Aid Association (CMAA) is a community-based social services agency. Our mission is to serve the needs, promote the interests, and enhance the well-being of Chinese and other immigrants and refugees in the Chicagoland area, and to foster their participation in and assimilation into American society.

3. Organization of the North East (ONE) (www.onechicago.org)

Mission: ONE is a mixed-income, multi-ethnic, intergenerational organization of institutions that unites our diverse community. Our mission is to build power and develop leadership so that the community can address critical human rights issues that improve our common life.

4. Corazon Community Services (www.corazoncs.org)

Mission: Corazón Community Services mission is to improve the quality of life for children, youth and families through holistic social services offered in a culturally sensitive environment.

5. El Hogar del Nino (www.elhogardelnino.org)

Mission: The agency’s primary mission is to provide and demonstrate comprehensive bilingual/bicultural early childhood development programs for infants, preschool, school-age children and their families. El Hogar seeks to meet the needs of the entire family so that children can develop in environments that are culturally, emotionally, psychologically, socially, and financially strong.

6. YMEN (Young Men’s Educational Network) (www.ymenchicago.com)

Our mission is to prepare young men in the North Lawndale community for mature, responsible leadership, love for learning, and outstanding service to the larger community through a comprehensive college preparatory program, entrepreneurial training, a long-term mentoring network, and community service learning.
YMEN strongly believes that developing life-long relationships with our students will offset the negative external pressures they face in school and on the streets.

This relationship includes:
• Mentoring from positive community role models,
• Encouraging guidance and support from YMEN staff,
• Tracking grades and working with school counselors,
• Communicating frequently with the child’s parents,
• Visiting colleges and universities nationwide, and
• Tutoring in all academic subjects.

The “Gift” program was originally developed by IABC’s Maritime Canada chapter, which has been running it successfully for nine years. IABC’s Golden Horseshoe chapter has participated in the “Gift” program for five years. Both consider it a huge success — and have made it an annual tradition.

Hurd It Through the Grapevine

Tom Keefe — Sun, 08 Aug 2010 11:10:00 +0000

Anyone who has ever worked in an organization knows about the “grapevine”—the informal rumor-mill where fact and speculation mix together to breed various strains of truth, half-truths and outright misconceptions.

Strategic, open communications can reduce the grapevine’s activity and influence. This is even more apparent, and important, as companies and their stakeholders (including employees) engage more in the range of communication channels powered by social media tools and platforms such as blogs, Twitter, LinkedIn and Facebook.

Companies today are looking to join in the conversations occurring within and outside of the company walls. Those conversations can change and move rapidly, which makes it more difficult for company “spokespersons” (either formally designated or ad hoc) to be a trusted participant if they haven’t spent time engaging with others.

Some of the bigger challenges occur in times of change, when information may be less available or less readily shared, and the unknown can seem more apparent and more ominous. Does that describe the situation at Hewlett-Packard, following the sudden resignation on Friday of Mark Hurd, HP’s chairman, chief executive officer and president? (Read more in my previous post.)

A few HP executives have been quoted in articles appearing online. For example, in the U.K., a Guardian newspaper’s online article quoted HP’s general counsel Michael Holston as stating that Hurd engaged in a “systematic pattern” of submitting falsified financial reports to hide a “close personal relationship” with a former HP contractor.

The official HP blog, Data Central, on Saturday offered scant information other than a retread of the corporate statement published on Friday. It stated that “Comments are closed for this post and will not be published.”

Let’s hope that the communications internally at HP were much more transparent. After all, Hurd was not universally loved within HP for his tough business decisions that led to thousands of job cuts over the years. How will HP’s communications staff manage this time of change?

That was exactly the topic of a session led by HP communicators Robin Andrews and Desiree Sylvester in 2005. It was titled, “Keeping employees focused and engaged in times of change,” and it was delivered on the day before Hurd accepted the IABC EXCEL Award at the IABC International Conference in Washington, D.C.

Much of what Robin and Desiree shared in that presentation could hold true today, such as the “communication challenges”:


Balance focus on delivering day-to-day business vs. change
Manage leaks in the media
Everything said internally was expected to be shared externally—very difficult to give employees additional or advance information

Check out the presentation and then let’s see what surfaces from HP’s employees. Will they feel like their feelings and opinions have been heard?

Another more minor observation. I had noticed that on Friday, the day of the Hurd resignation announcement, the HP site was not completely updated. Although the press release was posted under HP’s News Releases section, the company leader page still indicated that Hurd was in charge.

From the HP website on 8-6-2010, the day Hurd's resignation was announced.

On Saturday, the site was updated to indicate that Cathie Lesjak
was named interim chief executive officer and would remain chief financial officer.

Better to be seen and not Hurd?

Tom Keefe — Sat, 07 Aug 2010 19:07:58 +0000

Mark Hurd photo courtesy of HP

I first met Mark Hurd at the 2005 IABC International Conference in Washington, D.C. He had just joined Hewlett-Packard as its CEO and president, after a successful stint in a similar role at NCR. In fact, Hurd was being honored as the recipient of IABC’s EXCEL Award for his support, encouragement and practice of exemplary communication.

It saddened me to read the news article on Friday under the headline, “HP CEO Hurd resigns after sexual-harassment probe.” To be clear, an investigation by HP’s outside legal counsel and its General Counsel’s Office, overseen by the HP Board determined that no violation of HP’s sexual harassment policy occurred. However, it did find that Hurd violated HP’s Standards of Business Conduct. Read the official statement on the HP website.

As I reviewed some notes I took during Hurd’s address at the 2005 conference, the irony of some of his comments and statements jumped out.


He had begun his remarks, following a warm applause by the audience, with the comment, "As CEO, you aren't used to hearing people say nice things about you."
Hurd later told the audience that the term "fired" originated from an incident that involved two early leaders at NCR. Quick summary: NCR head John Patterson allegedly punctuated the termination of Thomas John Watson, Sr. by having Watson's desk taken outside and set ablaze. Hence, the phrase "fired."

I’ve since found many references to the origin of the phrase, “fired,” that don’t point to NCR. It may be another example of Hurd’s misunderstanding of information—like HP’s Standards of Business Conduct.

Two other Hurd comments from his 2005 EXCEL Award address stood out to me today:


The CEO can't replace the relationship of front-line employees with their immediate supervisors, he said. "The CEO can provide a context [to] try to bring clarity."
Hurd later said that as he would "promote, demote, recognize and reward people, I tell 30,000 people what I value."

As a highly visible CEO, Hurd has sent a message to his employees with his misconduct, and I hope that it doesn’t erase the good that he did for HP. I also hope he uses this as a lesson in what to value most as a business leader and champion of communication excellence.

What context and clarity can Hurd’s interim successor, Cathie Lesjak, bring to company employees? In my next post, I’ll look back at a presentation on employee communications made at that same 2005 IABC International Conference by HP communicators, and then compare that with what has been communicated in the past couple of days following Hurd’s resignation.

Tom Keefe — Fri, 25 Jun 2010 20:25:58 +0000

You wouldn’t know it by my lack of recent posts, but I have been actively engaged lately in communication activities. A lot of the activity has surrounded my transition into the role of IABC/Chicago chapter president for the 2010-2011 board year (beginning July 1).

Before things get rolling, I’m going to spend next week as a volunteer youth leader and take a trip to “Never the Same Camp“. Early mornings, late nights, a lot of running in-between lots of prayers. Not sure how that will be different than the past few weeks.

Anyway, I’ll be off the grid. Be good.

DON’T Talk to the Media? I’ll ask Gerard Braud about that on Friday

Tom Keefe — Tue, 11 May 2010 17:53:49 +0000

UPDATE 5/14/2010: Follow the Twitter conversation with the hashtag #braudtalk

I’m hosting Gerard Braud‘s Friday Free Media Training Teleseminar. The fun begins at 11 a.m. CDT. Sign up here

This series of teleseminars is helping to raise awareness of his new book, Don't Talk to the Media.

Braud’s tour and communication “lessons learned” about Hurricane Katrina were one of the highlights for me when I attended the 2007 IABC International (now World) Conference in New Orleans. He is savvy, experienced and very entertaining.

Join us and bring your questions!

We’ve lost the Grand Pizzle of Burley

Tom Keefe — Fri, 05 Mar 2010 19:52:21 +0000

It was lunchtime on Friday, and I was surfing various media websites, when I took a decided left-turn at the South Idaho Press in Burley, Idaho. Feeling somewhat morbid, I decided to check out the local obituaries, where I came across this interesting notice:


Frederico Bernal (Fred) III "Grand Pizzle,"

     Frederico Bernal (Fred) III "Grand Pizzle," of Burley, funeral at 11 a.m. Saturday at the Hansen-Payne Mortuary, 321 E. Main St. in Burley; visitation from noon to 4:30 p.m. today at the mortuary.

I have no clue as to what a Grand Pizzle does, but surely Burley is suffering the loss this week.

While attempting to uncover the duties of a Grand Pizzle, the closest I came to an answer actually extended the mystery. I discovered that someone has created a LinkedIn profile for a “Lord Pizzle,” Grand Poopah at Prestige Worldwide, in the Toronto area. Perhaps a distant cousin?

I may have to investigate the Toronto lead in-person this summer, when I attend the IABC World Conference in Toronto.

In the meantime, any suggestions from you as to the value of a Grand Pizzle in society?

Social Media Interview: Barbara Talisman

Tom Keefe — Tue, 23 Feb 2010 20:19:17 +0000

On Feb. 16, 2010, IABC/Chicago held a professional development session titled, “Making the Most Effective and Efficient Use of Your Time.” Barbara Talisman, president of Talisman Associates, Inc., delivered the presentation.

UPDATED 2/28/2010: I finally was able to upload the video to the IABC/Chicago YouTube channel. I’ve deleted the PodPress videos, which took too long to load, and embedded the YouTube video. Enjoy!

In this 8:45-minute video, Barbara is interviewed by IABC/Chicago volunteer Wanda Whitson. They discuss:


The benefits of a social media policy for organizations, and the risks if companies don't have one
Some of Barbara's favorite social media tools
An example of a successful social media campaign for an external audience
Who 'owns' social media within an organization
Then, two session attendees share one learning that they obtained from the session

For information on upcoming IABC/Chicago events, go to http://chicago.iabc.com.

For information on the consulting services offered by Talisman Associates, Inc., go to www.3talisman.com.

Tom Keefe — Wed, 17 Feb 2010 23:38:56 +0000

According to Associated Press Economics Writer Jeannine Aversa, the Federal Reserve released a forecast on Wednesday predicting unemployment will stay high over the next two years because recession-scarred Americans are likely to stay cautious.

Coincidently, I had spoken the day before with two separate and distinct groups of job-hunters, which were clearly scared AND scarred by ongoing weak economic conditions and the related highly competitive and frustrating job market.

I’m no stranger to unemployment and a prolonged job search, having been laid off from communications positions in 1991 and 2001. The 2001 layoff was the hardest, coming just three weeks before the Sept. 11 terrorist attack on the World Trade Towers. That attack caused an already struggling economy to tailspin, and hiring froze across the board. I was sitting that morning in a coffee shop with a group of fellow unemployed professionals who had agreed to form a job/networking group. When one of the group members said, “Hey, someone just flew a plane into the World Trade Tower,” I replied, “That’s a shame, but we’ve got to focus on getting a job.” Of course, what I mistakenly perceived to be an accident caused by a poorly skilled pilot turned out to be one of the most significant events of this decade.

It also marked the beginning of a two-and-one-half-year period of under- and unemployment for me. It was a humbling experience, which continues to make me more empathetic with current people who are “in-transition.”

Like the fellow IABC/Chicago members who shared a drink with me after the lunch seminar at Maggiano’s in Chicago. (I took the afternoon as vacation time, and they had time to spend.)

Like the soon-to-graduate Loyola University students who later that evening asked me and three other professionals for advice about a communications career�and whose stiff expressions and carefully chosen words revealed their unspoken, deepest question: “Do we really have a CHANCE to get a decent job?”

At times like this, job seekers need to be heard. It sucks to finally get an interview after weeks of no nibbles, only to be discarded because someone else matches your work experience, AND has something else that the hiring manager preferred. When you are in mid- or late-career, your spouse doesn’t want to hear it. He or she wants to hear that you got the job, along with the salary and benefits that you’ve struggled without for so long.

When you are about to graduate, your parents and friends don’t want to hear that you don’t have any prospects. They want to hear that you have landed a terrific position that will allow you to move out on your own and pay back your student loans.

No, in this scary job market that scars more than it soothes, people need to have someone who has an open ear.

Someone who has been there�and knows that he might be there again one day.