Anyone who has ever worked in an organization knows about the “grapevine”—the informal rumor-mill where fact and speculation mix together to breed various strains of truth, half-truths and outright misconceptions.

Strategic, open communications can reduce the grapevine’s activity and influence. This is even more apparent, and important, as companies and their stakeholders (including employees) engage more in the range of communication channels powered by social media tools and platforms such as blogs, Twitter, LinkedIn and Facebook.

Companies today are looking to join in the conversations occurring within and outside of the company walls. Those conversations can change and move rapidly, which makes it more difficult for company “spokespersons” (either formally designated or ad hoc) to be a trusted participant if they haven’t spent time engaging with others.

Some of the bigger challenges occur in times of change, when information may be less available or less readily shared, and the unknown can seem more apparent and more ominous. Does that describe the situation at Hewlett-Packard, following the sudden resignation on Friday of Mark Hurd, HP’s chairman, chief executive officer and president? (Read more in my previous post.)

A few HP executives have been quoted in articles appearing online. For example, in the U.K., a Guardian newspaper’s online article quoted HP’s general counsel Michael Holston as stating that Hurd engaged in a “systematic pattern” of submitting falsified financial reports to hide a “close personal relationship” with a former HP contractor.

The official HP blog, Data Central, on Saturday offered scant information other than a retread of the corporate statement published on Friday. It stated that “Comments are closed for this post and will not be published.”

Let’s hope that the communications internally at HP were much more transparent. After all, Hurd was not universally loved within HP for his tough business decisions that led to thousands of job cuts over the years. How will HP’s communications staff manage this time of change?

That was exactly the topic of a session led by HP communicators Robin Andrews and Desiree Sylvester in 2005. It was titled, “Keeping employees focused and engaged in times of change,” and it was delivered on the day before Hurd accepted the IABC EXCEL Award at the IABC International Conference in Washington, D.C.

Much of what Robin and Desiree shared in that presentation could hold true today, such as the “communication challenges”:

• Balance focus on delivering day-to-day business vs. change
• Manage leaks in the media
• Everything said internally was expected to be shared externally—very difficult to give employees additional or advance information

Check out the presentation and then let’s see what surfaces from HP’s employees. Will they feel like their feelings and opinions have been heard?

Another more minor observation. I had noticed that on Friday, the day of the Hurd resignation announcement, the HP site was not completely updated. Although the press release was posted under HP’s News Releases section, the company leader page still indicated that Hurd was in charge.

On Saturday, the site was updated to indicate that Cathie Lesjak
was named interim chief executive officer and would remain chief financial officer.

I first met Mark Hurd at the 2005 IABC International Conference in Washington, D.C. He had just joined Hewlett-Packard as its CEO and president, after a successful stint in a similar role at NCR. In fact, Hurd was being honored as the recipient of IABC’s EXCEL Award for his support, encouragement and practice of exemplary communication.

It saddened me to read the news article on Friday under the headline, “HP CEO Hurd resigns after sexual-harassment probe.” To be clear, an investigation by HP’s outside legal counsel and its General Counsel’s Office, overseen by the HP Board determined that no violation of HP’s sexual harassment policy occurred. However, it did find that Hurd violated HP’s Standards of Business Conduct. Read the official statement on the HP website.

As I reviewed some notes I took during Hurd’s address at the 2005 conference, the irony of some of his comments and statements jumped out.

• He had begun his remarks, following a warm applause by the audience, with the comment, "As CEO, you aren't used to hearing people say nice things about you."
• Hurd later told the audience that the term "fired" originated from an incident that involved two early leaders at NCR. Quick summary: NCR head John Patterson allegedly punctuated the termination of Thomas John Watson, Sr. by having Watson's desk taken outside and set ablaze. Hence, the phrase "fired."

I’ve since found many references to the origin of the phrase, “fired,” that don’t point to NCR. It may be another example of Hurd’s misunderstanding of information—like HP’s Standards of Business Conduct.

Two other Hurd comments from his 2005 EXCEL Award address stood out to me today:


• The CEO can't replace the relationship of front-line employees with their immediate supervisors, he said. "The CEO can provide a context [to] try to bring clarity."
• Hurd later said that as he would "promote, demote, recognize and reward people, I tell 30,000 people what I value."


As a highly visible CEO, Hurd has sent a message to his employees with his misconduct, and I hope that it doesn’t erase the good that he did for HP. I also hope he uses this as a lesson in what to value most as a business leader and champion of communication excellence.

What context and clarity can Hurd’s interim successor, Cathie Lesjak, bring to company employees? In my next post, I’ll look back at a presentation on employee communications made at that same 2005 IABC International Conference by HP communicators, and then compare that with what has been communicated in the past couple of days following Hurd’s resignation.

UPDATE 5/14/2010: Follow the Twitter conversation with the hashtag #braudtalk

I’m hosting Gerard Braud‘s Friday Free Media Training Teleseminar. The fun begins at 11 a.m. CDT. Sign up here

This series of teleseminars is helping to raise awareness of his new book, Don't Talk to the Media.

Braud’s tour and communication “lessons learned” about Hurricane Katrina were one of the highlights for me when I attended the 2007 IABC International (now World) Conference in New Orleans. He is savvy, experienced and very entertaining.

Join us and bring your questions!

I happened to see on Yahoo! that today is World Press Freedom Day.

According to Yahoo!:

World Press Freedom Day (May 3) was created in 1997 to “promote the free flow of information and its activities in the interest of press freedom, media independence, and pluralism” and to raise awareness of the dangers faced by journalists who are harassed, imprisoned, and even killed for telling the truth. Unesco hosts an annual event which serves to remind governments of their duty to respect and uphold the right to freedom of expression—print or the Internet.

Bloggers are included in the list of journalists being celebrated on the Yahoo! site, including:

• Wael Abbas - Egypt–Blogger and human rights activist who blogs at Misr Digital
• Amira Al Hussaini - Bahrain–Journalist, editor, and blogger
• Yoani Sánchez - Cuba–Philologist and blogger known for her critical portrayal of life under the Cuban government

I thought it was interesting and slightly amusing that Wael Abbas was the first journalist listed by Yahoo! under the heading, “Celebrating Journalists.” Yahoo! had shut down two of his Yahoo! email accounts, calling him a “spammer.”

To all of my friends in journalism, today is your day. Write on!

A few times in recent weeks, I’ve been unable to watch video news items promoted on Yahoo!. I click the link to watch…

…and get a “not available” message:

Has anyone else had this experience? Is the video source pulling the videos because of a surge in traffic, is this a conspiracy to make Yahoo! look bad, or something else?

In the past couple of days, terrorist plots have been in the news, indirectly targeting two innocent faith groups which have to once again see that people don’t understand some very basic concepts.

The first terrorist plot was launched successfully on Monday, March 29, when twin suicide bombings of the Moscow subway system killed 39 people and wounded scores more. The attack has been blamed on “Muslim extremists” in the Caucasus region.

The second terrorist plot was nipped in the planning stages over the weekend, when nine “apocalyptic Christian militants,” who were plotting to kill law enforcement officers in hopes of inciting an antigovernment uprising, were arrested in raids in Michigan, Ohio and Indiana.

The link in those two separate terrorist events was the belief that political change needed to be made through violence, and that the violence was approved by the God of these Muslim and Christian terrorists. Nothing could be further from the truth, and these terrorists couldn’t be further from true Muslims and Christians.

The time has come to sit and resolve all problems by dialogue, and to completely abandon violent ways using guns and bombs. Islam never says you should fight with another person. This concept is wrong.

That is a quote by Maulana Jameel Ahmed Ilyasi, secretary-general of the All-India Association of Imams and Mosques, during a visit to Israel, organized by the American Jewish Committee’s (AJC) India office. Ilaysi arrived as part of a delegation of Indian Muslim leaders and journalists, and his organization represents half a million imams, who are the main religious leaders of India’s 200 million Muslims.

So he was the voice of reason for a large organization of Muslims, when asked to address Hamas’s call for jihad to destroy Israel. Ilaysi said,

I believe in peace and this is the message I take. I don't believe in anything that destroys another country.

That view would be applauded by the millions of Christians who are in the midst of Holy Week, a time for reflection and recognition of the death and resurrection of our Lord and Savior, Jesus Christ. I imagine that the Lord is saddened by statements taken from the website created by the recently arrested militants:

A motto, “Preparing for the end time battles to keep the testimony of Jesus Christ alive”

and a quote:

Jesus wanted us to be ready to defend ourselves using the sword and stay alive using equipment. The Hutaree will one day see its enemy and meet him on the battlefield if so God wills it.

According to a news article in the March 30 New York Times,

Chip Berlet, a senior analyst at Political Research Associates, a liberal-leaning nonprofit group that tracks far-right networks, said the Hutaree’s philosophy was drawn from a populist strand that fuses fear of a conspiracy to create a one-world government with a belief that a war is imminent between Christians and the Antichrist, as described in the Bible’s Book of Revelation.

I’ve been studying the Book of Revelation with another member of my church and our youth pastor. For you non-Christians, let me assure you that it doesn’t state that anyone is to stockpile munitions and be ready to “fight for Jesus.”

Actually, Revelation is clear that the final battle against Satan and his deceived followers will be fought and won by the Lord. No sword-wielding human fanatics will be necessary.

When you read news accounts about “Muslim extremists” or “Christian militants,” please don’t help fan the flames of religious intolerance by spreading the lie that these idiots represent the Muslim or Christian faiths.

As a follower of Jesus Christ, I believe that Easter symbolizes forgiveness, rebirth, and God’s saving power. It is a victory over sin and death, which cause so much harm in people’s lives.

This Easter Sunday, I’ll be thinking about God’s saving power, and the destructive forces, like extremists and militants, that distort the true meaning of the holiday.

Peace.

Communications pro Allan Jenkins, from his base in Hjelm Bay, Møn, Denmark, sends a tweet calling the Danish daily Politiken “complete wimps” for apologizing over the publication years ago of unflattering editorial cartoons of the Prophet Muhammad.

Link to story

Was it cowardice, or common sense? If an axe-wielding extremist broke into your home because you posted a comment or cartoon that might be considered “offensive,” or continued to plot ways to kill you, would you be willing to die for freedom of speech? Really?

Why then, do I hear and watch so much “humor” and “editorial comment” knocking the Christian faith, but just about zero directed at Islam? Why do people think it is acceptable, even in the workplace, to use “Jesus Christ” as a swear word, but those same people wouldn’t think of substituting “Prophet Muhammad”?

Christians don’t blow up innocent groups of people, and they don’t grab an axe to attack people who disparage their Lord, Jesus Christ.

Should they? It seems to work for Islamic extremists, at least in Denmark. Allan might think his local journalists are wimps, but maybe they are realists. And maybe we are, too.

This blurry photo of me with former Eastern Illinois University (EIU) Journalism Department Chairman Dan Thornburgh (DT) is so appropriate. The photo was taken on April 25, 2009 during the annual EIU Journalism Department Banquet.

Why is the photo appropriate? Because DT had trouble remembering who I was (it had been a few decades since we last talked with each other), and because the years have passed in a blur.

This year marked the 50th anniversary of the department’s founding, led by the tireless efforts of DT and those who followed, including John David Reed, James Tidwell and John Ryan.

I’m an EIU Journalism grad, and served on the university’s daily student newspaper, eventually having the honor of being named one of its editors. I’ve drifted away from EIU over the years, just as I drifted away from newspaper reporting.

Being back on campus last month was very meaningful to me, and seeing former classmates and instructors was great. Some things that I can share with any students who are graduating this year:

• Hold onto the friendships you’ve made. The people who seem so special to you now, really are that special.
• Keep your ego in check. You may have excelled at school, but don’t make too much of it. Down the road, you will remember the accomplishments, but they will have been overshadowed by others. The benefit isn’t usually from creating something that lasts, but learning how to create something worthwhile wherever you are at that point in life.
• Don’t stop learning. I graduated from college nearly 30 years ago, and if I hadn’t kept up with communication tools, techniques and trends, I would have been as useful and appreciated as an IBM Selectric Typewriter.

IABC Executive Board Vice Chair Mark Schumann, ABC, just wrote a post about the demise of the Rocky Mountain News newspaper in Denver, CO (USA). I commented briefly on Mark’s blog about my own perspective, but want to expand a bit here.

I was born in 1958 and grew up when newspapers were the dominant source for complete news coverage. Radio news reports, to me, were the irritating, five-minute interruptions that always seemed to come just when I was starting to enjoy the latest rock or pop hits. TV news was visually interesting at times, but otherwise flat and stiff.

Reading the newspaper was a family affair. I remember squirming next to my older brothers and sister, to find a spot on dad’s lap, while he read the Sunday comics to us–and often had to explain the joke. As I grew older, we discussed the local and national news (Chicago is never short of controversial news!), and savored the razor-sharp writing and reasoning of columnists like Mike Royko.

My brothers and I delivered newspapers to earn money. One of the benefits of a morning paper route, that just barely countered the daily 3 a.m. wake-up, was the time spent reading the newspapers after the route was finished. There, in the agency’s poorly lit, barely heated back area, I would sit on a wooden shelf/bench and take my time, devouring just about every word in the two daily newspapers.

As Mark mentioned in his post about the Rocky Mountain News, there was something about the smell of newspaper ink on my hands that I just loved. The ink got into my blood, and I pursued journalism as a college student at Eastern Illinois University.

The journalism professors there were required to have worked previously as a professional journalist. I heard first-hand stories of life as a newspaper reporter: the exciting and rewarding, and the mundane and frustrating. I even got to get ink on my hands again, while helping to print and distribute the daily student newspaper as a fill-in volunteer when the regular press crew or delivery staff weren’t available.

I spent a summer working as an intern at the Decatur Herald & Review. Then when I graduated, I accepted a position there as a reporter/photographer. Although my bosses and coworkers were some of the finest people I have ever met, I left the paper after only one year, because I “wanted to see some mountains.”

I called a college friend and told him that I was planning to move to Denver. That friend said, “I’ll call you back in a few minutes.” When he did, he told me that he had decided to move to Denver with me!

We used the Rocky Mountain News to look for work. My friend was more dedicated, and quickly found a very good job. Me, not so much. After a few months spent laboring at some fun, but not lucrative, “jobs,” I moved back to Chicago, leaving behind a love of the mountains and newspapers in Denver.

Just last night, I discussed with my wife whether we should cancel our subscription to the Chicago Tribune. We just don’t read it much, and unopened newspapers too often get tossed in the recycling bin. But there is something about the physical newspaper—and the journalists who worked so hard to publish it—that makes it nearly impossible for me to let go.

But times have changed. Perhaps nothing says that better than the fact that the links I have provided here to the newspapers all go to electronic web pages. You won’t get ink on your fingers from typing in the URLs. Maybe that should make all of us a little sad.

Journalists, bloggers and some corporate legal departments are concerned about a recent ruling by a federal appeals court that may lead to changes in libel law.

As reported by Boston Globe reporter Jonathan Saltzman, the Feb 13 ruling by the U.S. Court of Appeals for the First Circuit in Boston would allow a former salesman at Staples to sue the company for libel. The former salesman, Alan S. Noonan, believes that he was libeled by an email sent by a Staples vice president to about 1,500 employees stating that the salesman had been fired for violations of company procedures regarding expenses reimbursements.

According to the Boston Globe reporter:

Although the decision did not involve a news outlet, it has alarmed journalists, bloggers, and media law specialists, who worry that it could discourage news organizations from pursuing true stories that might cast subjects in a bad light.

When I was a journalism major at Eastern Illinois University, I paid attention during Communications Law class. I knew that I might have to walk a delicate legal line some day, and wanted to understand how far I could go in telling the “truth” without fear of being successfully sued for libel.

This current case has an interesting twist because the judges drew upon a relatively obscure 1902 state law when reaching their decision to allow the libel suit to proceed. That 1902 state law says truth is a defense against libel unless the plaintiff can show “actual malice” by the person publishing the statement. But the definition of “actual malice” is not the same as the one taught in j-schools.

I remember learning in Comm. Law that before a public figure can overcome a journalist’s First Amendment right to free speech in a libel case, “actual malice” has to be proven. That would mean that the journalist acted in reckless disregard for the truth, or knew a published statement was false.

But the Staples suit benefits from Massachusetts law that defines “actual malice” as “malevolent intent or ill will.” According to the Boston Globe story:

Noonan might be able to persuade a jury that the company demonstrated ill will; the Staples vice president who sent the email had never referred to a fired employee by name in a mass email before, and jurors might conclude he “singled out Noonan in order to humiliate him,” the court wrote.

So although people like the appellate lawyer for the fired Staples employee point out that the ruling applies only to lawsuits by private figures against private defendants—and not journalists—journalists are taking note. The Boston Globe reports that 51 news organizations have filed a friend-of-the-court brief saying that the decision, if allowed to stand, “will create a precedent that hinders the media’s ability to rely on truthful publication to avoid defamation liability.”

At EIU’s daily student newspaper, the Daily Eastern News, our motto was, “Tell the Truth, and Don’t Be Afraid.” I hope that this ruling does not impact journalism students in the future, who might be told in Communication Law to “Tell the Truth, But Not If You’re Going to Get Sued.”

My thanks to Evan Hill and the EIU Journalism list-serv for passing on this news.