[Disclosure: I work for a subsidiary of Volkswagen Group of America]

To celebrate the official unveiling of Volkswagen’s newly design Passat, formerly referenced as the “New Midsize Sedan” (NMS), here is an interview by Ragan Communications CEO and Publisher Mark Ragan. Mark asked me about an internal publication I created for our Service Center employees in Chicago and Portland, Ore.

The “What’s Good at VW” publication highlighted the “good things” happening within the company at a time when competitors were filing for bankruptcy and government protection.

In this February 2009 interview, I talk about VW’s plans for the U.S. market—including the promise of a new car designed for the U.S. market, that would be built in a then under-construction $1 billion manufacturing plant in Chattanooga, Tenn.

Melcrum has announced that it is shuttering The Communicator’s Network, the standalone online community for professional communicators that Melcrum launched in May 2007. The site, which went live about three weeks after the official launch of MyRagan, Ragan Communications‘ social networking site for communicators, has not been a vibrant community for some time–at least not in terms of active commenting and new posts to the site.

I heard rumblings about the pending decision to close TCN some time ago, and had mixed feelings. Certainly, I didn’t visit the site enough to contribute to its vitality–and I’m not alone by a long shot. It wasn’t for lack of interest as much as lack of time. It’s the same reason for my infrequent visits to MyRagan, which also has seen busier days in the message and blog sections. (I do credit Ragan staff for their continual efforts to add content and to spark conversations. A recent contest to come up with the best caption for photos was fun.)

Melcrum actually has moved the online discussions and some other content from TCN to LinkedIn, which has become more than just a website for networking. LinkedIn still requires people to register and log-in before making connections, but it has a large user base and recognition. Best of all (in Melcrum’s favor), LinkedIn won’t require Melcrum to cover the overhead of running the site.

I don’t see a groundswell of people shouting for more online communities. (Although developers will continue to try to be the next facebook or LinkedIn.)

Time and energy are finite resources, and communicators will benefit from consolidation of sites over time. Competition is good for generating ideas, but in an increasingly crowded field, I think that Melcrum wisely decided that it was time to cash in the chips in one area, and find a new place to join in the conversation.

Read the announcement from Melcrum here