I’m driving downtown this morning to participate in the first “Gift of Communication” event offered by the Chicago Chapter of the International Association of Business Communicators.

IABC/Chicago members will use our experience and skills to make a difference in the Chicago metropolitan area. We’re joining IABC chapters throughout the world in offering the “Gift of Communication” program sometime this year.

The “Gift of Communication” program connects IABC chapter members with local not-for-profit social service agencies that need communications counsel and tactical support, and that don’t have resources to address those needs by themselves.

The IABC/Chicago “Gift” program is being led by long-time IABC member, Greg Gordon, senior vice president, research and strategy at L.C. Williams & Associates LLC.

We’ve teamed with United Way of Metropolitan Chicago, which has linked us with six local not-for-profit organizations.

During the “Gift” session, members will spend two hours working in small groups with agency representatives, providing communication advice and support.

The six agencies that we will support include:

1. Cambodian Association of Illinois (www.cambodian-association.org)

Mission: Cambodian Association of Illinois enables refugees and immigrants from Cambodia residing in Illinois, especially those in metropolitan Chicago, to become self-sufficient, productive participants in American society while preserving and enhancing their cultural heritage and community.

2. Chinese Mutual Aid Association (www.chinesemutualaid.org)

Mission: Chinese Mutual Aid Association (CMAA) is a community-based social services agency. Our mission is to serve the needs, promote the interests, and enhance the well-being of Chinese and other immigrants and refugees in the Chicagoland area, and to foster their participation in and assimilation into American society.

3. Organization of the North East (ONE) (www.onechicago.org)

Mission: ONE is a mixed-income, multi-ethnic, intergenerational organization of institutions that unites our diverse community. Our mission is to build power and develop leadership so that the community can address critical human rights issues that improve our common life.

4. Corazon Community Services (www.corazoncs.org)

Mission: Corazón Community Services mission is to improve the quality of life for children, youth and families through holistic social services offered in a culturally sensitive environment.

5. El Hogar del Nino (www.elhogardelnino.org)

Mission: The agency’s primary mission is to provide and demonstrate comprehensive bilingual/bicultural early childhood development programs for infants, preschool, school-age children and their families. El Hogar seeks to meet the needs of the entire family so that children can develop in environments that are culturally, emotionally, psychologically, socially, and financially strong.

6. YMEN (Young Men’s Educational Network) (www.ymenchicago.com)

Our mission is to prepare young men in the North Lawndale community for mature, responsible leadership, love for learning, and outstanding service to the larger community through a comprehensive college preparatory program, entrepreneurial training, a long-term mentoring network, and community service learning.
YMEN strongly believes that developing life-long relationships with our students will offset the negative external pressures they face in school and on the streets.

This relationship includes:
• Mentoring from positive community role models,
• Encouraging guidance and support from YMEN staff,
• Tracking grades and working with school counselors,
• Communicating frequently with the child’s parents,
• Visiting colleges and universities nationwide, and
• Tutoring in all academic subjects.

The “Gift” program was originally developed by IABC’s Maritime Canada chapter, which has been running it successfully for nine years. IABC’s Golden Horseshoe chapter has participated in the “Gift” program for five years. Both consider it a huge success — and have made it an annual tradition.

During the IABC World Conference 2009 in San Francisco last June, I talked with a respected colleague from the U.K. regarding the then-current state of commitment there to corporate social responsibility (in light of the economic downturn).

My colleague told me that he was hearing that many companies were scaling back their CSR spending, and he took that to mean that CSR remained a “nice-to-have” in good times, and a “don’t need to have” in tougher times.

Little did my colleague or I know that, at the very moment we were talking, new research was going to show that the commitment of corporate leaders to social responsibility programs and initiatives was still strong.

Here are two sources of current research:

IBM Institute for Business Value 2009 CSR Study
(survey of 224 business leaders worldwide):

• 60% believe that corporate social responsibility (CSR) has increased in importance over the past year
• Only 6% say it is a lower priority.

The State of Corporate Citizenship in the United States 2009

(Joint project of the Boston College Center and The Hitachi Foundation.

• Conducted by GlobeScan between June 4-June 23, 2009
• Survey queried 756 executives, 36% at small businesses (1-99 employees), 24% at medium (100-999) and 40% at large companies (1,000+)
• Despite upheaval in the economy, a majority of U.S. companies are not making major changes in their corporate citizenship practices. Of those who made changes 38% reduced philanthropy/giving, 27% increased layoffs, and 19% reduced R&D for sustainable products.
• Most U.S. senior executives believe business should be more involved than it is today in addressing major public issues including health care, product safety, education, and climate change.
• Reputation was cited by 70% as a driver for corporate citizenship, tied for the top spot with "it fits our company traditions and values."
• Based on current economic conditions, 15% of companies are increasing R&D for new sustainable products; 11% are increasing corporate citizenship marketing and communications; and 10% are increasing local and/or domestic sourcing or manufacturing.

I’ll add some anecdotal evidence that I obtained during two recent conferences.

At the Melcrum Strategic Communication Management Summit 2009 held in Chicago from Sept. 22�24, 2009, I asked three panelists whether their companies had cut back on SR spend this year, due to the economy or other factors. All three said the spend had not decreased, and one of the panelists, Beth Miller, a communications manager at Unilever Foodsolutions, stressed the importance of the company’s efforts in social responsibility for attracting and retaining quality employees, as well as satisfying customer concerns over the environment and natural resources.

That same message came through loud and clear in presentations held during the IABC Pacific Plains Region Exchange Conference, held Oct. 11-13 in Minneapolis, MN. Companies know that employee retention will be a critical strategic focus globally over the next decades. This current tight job market and belt-tightening by consumers will soon pass away. A company’s reputation and “report card” on social responsibility topics will be a competitive advantage to some, and a disadvantage to those who ignored it.

(cross-posted to the SR LINK website)

My “day job” and some volunteer work have kept me pretty busy lately.

I was able to record an interview with Bob Freer, Infoble VP business development, and Julie Baron, Principal at Communication Works, an Arlington Heights, IL, communications strategist.

Why would a company pay Infoble (http://infoble.com) to create and/or manage the distribution and tracking of podcasts? Because Infoble can overcome many of the barriers facing corporate podcasts, including bandwidth, information security, measurement of ROI, searchable archived content and more.

Earlier this week, I joined two other members of IABC�s Social Responsibility Committee in an interview for the IABC Cafe2Go podcast. Shel Holtz, ABC, led us through a discussion regarding a new website, SR LINK, that is a resource for people interested in communicating about social responsibility.

In this 15-minute interview, Carrie Mamantov, Michaela Hayes and I discuss the goals for the site, the effort that went into launching it and how it is being received to-date.

Consider me the proud parent of a spankin’ new website devoted to Social Responsibility (SR) communications. Actually, I’m one of several “parents” of the SR LINK, a website created by volunteers of the International Association of Business Communicators (IABC).

The SR LINK website offers resources and online conversations to advance the knowledge and skills of communicators within the field of SR. Sponsored by IABC, this site is meant to �LINK� us as we:

• Learn about SR and the communicator�s role in shaping organizations� SR strategies, policies, practices, and communications
• Inform community members regarding SR resources we or others have developed or found helpful: tools, best practices, lessons learned, and case studies
• Network with other communicators through online conversations

And perhaps best of all,

• Know we all are making a difference � by advancing the role of communicators in this important field and in bringing best practices to the organizations with which we work.

That final bullet point is perhaps the most important to me. When Mike Zimet asked whether I would be interested in contributing to this project, I didn’t hesitate to sign on. SR isn’t my primary area of expertise; I have an interest in SR because the end result is that people around the world benefit.

I will continue to do anything I can to help SR programs and the people who devote so much time, energy and money to seeing those programs succeed.

Now I’m asking you to help. Visit the SR LINK and see whether you find ways to contribute a comment, an article, a case study, or something else. The website will remain viable and beneficial only if others join. And when I say “join,” the investment is minimal. We don’t charge money, we don’t require you to register, and we certainly don’t limit participation to any group.

Let me know what you think. We are very excited about the launch of the site, and we know that, just as with a newborn baby, the labor at the front end is only the beginning of the work ahead!